For driving best sales online, creative and tricky
photography is prerequisite whether it’s footwear or other products. As a
customer or consumer, if anyone asks you which product will you purchase? You
will reply the product image that can reflect the perfect product in an
attractive way.
Online customers never love purchasing unattractive and
unappealing looking products. They can’t touch and examine the products as they
can when they’re in brick and mortar stores. They decide to buy a product only
by seeing footwear product photos. Therefore, shoe photos should be as real and
natural as per standards.
Before going to take realistic footwear product photos, you
must know some crucial shoe tips and tricks.
1. Take a good
preparation before taking photos
Most of us take time just to experiment
camera setting and manage instrument but we don’t give time to research product
and plan to shoot. High-quality footwear photo creation always depends on well-
research and planning. You won’t have to spend much time in researching
product, just some factors like how many different pairs of shoe you will have
to shoot, how much time you will spend in shooting, what will be main colors of
the shoes, and from how many angles you will take photos.
This research will assist you to save and track time. You’ll
know what’s the benefits of researching and how you are a shoe photographer but
you won’t be able to learn everything by searching, I mean you will have to
study a book, a guide or an article that ideally suits the shooting you’re
going to start.
2. Pay heed to the
details
While taking photos, most of the time we forget to pay heed to the
details of the product but this does matter a lot.
For capturing a shoe photo, photographers only focus on some
aspects like adjusting and placing the frame but beyond this, there are also
other things. Make sure that the surface on which the shoe is placed is clean
and free from dirt, otherwise, your efforts put in photography will be in vain.
Make sure laces of shoes are tied elegantly, and wedges, heels as well as
straps are well-adjusted.
3. A well-matched
background
When it comes to product photography, background plays a vital
role. Footwear Product photography is not exceptional to this and busy
backgrounds can steal the attention of the viewers which fails the product to
stand out.
Therefore, a white background for shoe images is ideally
suited, and this gives your photo a professional look that allures online
customers most. Avoid those background of shoe photos that hamper products look
and view and divert customs from buying products.
4. Choose Outdoor
location for shoe photography
Natural lighting is the most important for
footwear product photography, hence outdoor location is the perfect spot for
this type of photography. Capturing food photos needs proper lighting that is a
little bit complicated in studio shooting. If you don’t have an outdoor option
and would like to shoot indoor, then maintain proper light balance while taking
photos, keeping a check on the light distribution. Make sure you don’t place
the shoe on a shiny surface to avoid creating a reflection shadow that can be a
cause for disturbance for product image.
5. Shoot in a perfect
size & shape
While taking footwear product photography, product size,
and shape matters. If you’re going to shoot an off-foot shoe photo, you must
keep the shoes in their full shape. It’s better to stuff shoes with old cloth
or cotton in the way they look full size.
Keep the shoe in the standing position using dental floss or
threads to give additional support to the strap of shoes so that they can be
removed while post-processing.
Lighting is the essence of photography whether it’s
footwear photography or another type of product photography. A high-quality
DSLR camera needs perfect lighting to capture crisp and outstanding product
photos.
Natural lighting is the best option for taking photos
whether it’s product photography, fashion photography, glamour photography or
another type of photography. But if not it’s available and you’re to depend on
studio lighting, then your lighting should be in the appropriate degree as
harsh lighting degrades the quality of product images. Therefore, avoid
utilizing harsh lighting while taking attractive shoe photos.
7. Put Focus in the
right way
Focus is the most important thing for footwear product
photography. If you put focus in the wrong way that is on the wrong side of shoes,
then it can create a visual disturbance that can distract and confuse potential
customers.
Try to put the focus on the whole shoe as viewers would like
to see the footwear product in detail, not some blur parts. Generally,
photographers use soft focus so much but you should not try it unless it’s a
well-designed theme.
It’s suggested to use high aperture so that you can create a
focus in the right way.
8. Take shoe photo
from various angles:
Taking a photo from one angle can never help you to take
great product photos. Even professionals and experienced photographers can’t
succeed in capturing photos from one angle.
Therefore, take different shots from various angles to
choose the best photos.
Taking numerous shots from all the possible angles flourish
your creativity as a skilled photographer.
9. Post-Production
Once you’ve finished shooting photos, it’s the time to take
your nice images to the next level. Through image post-production, you can make
footwear images even more beautiful and clickable.
Remove all the distractions in images that make them unreal
and unprofessional. But make sure you don’t remove the natural shadow that
gives images a natural and realistic view. In order to save you time and
effort, you can always hire an in-house graphic designer or outsource photo
retouching services.
Conclusion
I hope these 9 Shoe
Photography Tips and Techniques will help you a lot for the quality photos
that attract online customers and boost online sales. Apart from this, these
photos will provide your customers with an enjoyable shopping experience.
If you think I’ve escaped any necessary tips, please feel to
share it in the comments.
